This means that your logo could make or break a consumer’s decision to become a customer or client. Between 62% and 90% of that assessment is based on color alone. Research has shown that people make subconscious judgments about a person, environment, or product within 90 seconds of initial viewing. It may seem to be a trivial element, but the main color of each of these famous logos has a serious impact on how people perceive it. There are many decisions to make when creating one, and one of the biggest is color. A brand's logo is its most important design element, because it is the visual representation of the company and its values.
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